First-Box Discounts: More Sign-ups, Weaker Retention, Which Offer Wins?
This lesson is part of the course
In this lesson
You compare three first-box offers over a 12-box horizon: what the discount costs, how retention changes and which offer leaves the most profit after acquisition.
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Lessons in this course
- Box Contribution: COGS, Packaging, Pick & Pack, Shipping and Payment Fees Locked
- Plan Mix: Monthly vs 3-, 6- and 12-Month Prepaid and the Average Revenue per Box Locked
- Cohort Retention and Churn by Month: The First-Box Cliff Locked
- Skip and Pause Rates: The Revenue You Do Not Bill Locked
- CAC by Channel and Payback Months, With and Without Churn Locked
- Lifetime Value by Plan: Discounted, Churn-Adjusted and Capped Locked
- Inventory Forecast: Next Month's Boxes from Active Subscribers and Expected Churn Locked
- First-Box Discounts: More Sign-ups, Weaker Retention, Which Offer Wins? Locked