Attribution: Last Click vs Data-Driven
This lesson is part of the course
In this lesson
You convert data-driven credit shares into purchases, see which channels gain or lose against last click, and recalculate cost per acquisition under both models.
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Lessons in this course
- Users, Sessions and Views: Three Different Counts Locked
- Engagement Rate vs Bounce Rate Locked
- Conversion Rate by Channel with SUMIFS Locked
- Parsing UTM Parameters from Landing URLs Locked
- Landing Page Performance: Rank and Chart Locked
- Funnel Exploration: Step Completion and Drop-off Locked
- Cohort-Style Returning Users Locked
- Attribution: Last Click vs Data-Driven Locked