Tutorvo

Funnel Exploration: Step Completion and Drop-off

Lesson 6 of 815 minLab

This lesson is part of the course

In this lesson

You rebuild a six-step checkout funnel: completion from each step to the next, users lost, the share of step 1 that reaches each step, and the weakest step.

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Lessons in this course

  1. Users, Sessions and Views: Three Different CountsLab13 min Locked
  2. Engagement Rate vs Bounce RateLab13 min Locked
  3. Conversion Rate by Channel with SUMIFSLab14 min Locked
  4. Parsing UTM Parameters from Landing URLsLab15 min Locked
  5. Landing Page Performance: Rank and ChartLab14 min Locked
  6. Funnel Exploration: Step Completion and Drop-offLab15 min Locked
  7. Cohort-Style Returning UsersLab15 min Locked
  8. Attribution: Last Click vs Data-DrivenLab15 min Locked