Parsing UTM Parameters from Landing URLs
This lesson is part of the course
In this lesson
You pull utm_source, utm_medium and utm_campaign out of raw landing URLs, clean up the case, handle a missing tag and total the sessions per medium.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- Users, Sessions and Views: Three Different Counts Locked
- Engagement Rate vs Bounce Rate Locked
- Conversion Rate by Channel with SUMIFS Locked
- Parsing UTM Parameters from Landing URLs Locked
- Landing Page Performance: Rank and Chart Locked
- Funnel Exploration: Step Completion and Drop-off Locked
- Cohort-Style Returning Users Locked
- Attribution: Last Click vs Data-Driven Locked