Channel Pricing: Cellar Door, Club, Wholesale and Export
This lesson is part of the course
In this lesson
You work back from the shelf price to what the estate really receives in each channel, then compare margin per bottle and margin % and find the weighted average margin.
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Lessons in this course
- Vineyard Yield: Tonnes per Hectare to Litres and Bottles Locked
- Vineyard Cost per Hectare and per Tonne Locked
- Own Fruit or Bought-in Grapes? Locked
- Winemaking and Packaging Cost per Bottle Locked
- Barrel Ageing Cost: Amortised Oak and the Angel's Share Locked
- Carrying Ageing Wine: Capital Tied Up for Years Locked
- Channel Pricing: Cellar Door, Club, Wholesale and Export Locked
- Vintage P&L and Break-even Price Locked