Banner, Interstitial, Rewarded: Blended eCPM and Revenue Mix
This lesson is part of the course
In this lesson
You calculate the revenue of four ad formats, their share of the day's revenue and the blended eCPM, and see why dropping the cheap banners raises the eCPM but lowers the revenue.
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Lessons in this course
- Impressions per Daily User: Sessions, Ad Opportunities, Show Rate & Caps Locked
- Fill Rate & eCPM by Market: Revenue = Impressions × eCPM ÷ 1,000 Locked
- Banner, Interstitial, Rewarded: Blended eCPM and Revenue Mix Locked
- A Simplified Waterfall: Floor Prices, Fill per Tier and the Blended Result Locked
- Ads vs Retention: Interstitial Frequency and Lifetime Ad Revenue Locked
- Rewarded Video: Views, Completion and What a Reward Is Worth Locked
- Hybrid ARPDAU: Ads + In-App Purchases and the Remove-Ads Price Locked
- The Ad Revenue Dashboard: Totals by Format and Month, Payout Dates & the Chart Locked