Ads vs Retention: Interstitial Frequency and Lifetime Ad Revenue
This lesson is part of the course
In this lesson
You compare three fictional interstitial frequencies from an A/B test: estimate active days from day-1, day-7 and day-30 retention, the ad revenue per daily user and the 30-day ad revenue per install, and pick the winner.
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Lessons in this course
- Impressions per Daily User: Sessions, Ad Opportunities, Show Rate & Caps Locked
- Fill Rate & eCPM by Market: Revenue = Impressions × eCPM ÷ 1,000 Locked
- Banner, Interstitial, Rewarded: Blended eCPM and Revenue Mix Locked
- A Simplified Waterfall: Floor Prices, Fill per Tier and the Blended Result Locked
- Ads vs Retention: Interstitial Frequency and Lifetime Ad Revenue Locked
- Rewarded Video: Views, Completion and What a Reward Is Worth Locked
- Hybrid ARPDAU: Ads + In-App Purchases and the Remove-Ads Price Locked
- The Ad Revenue Dashboard: Totals by Format and Month, Payout Dates & the Chart Locked