A Simplified Waterfall: Floor Prices, Fill per Tier and the Blended Result
This lesson is part of the course
In this lesson
You follow 100,000 fictional ad requests down a four-tier waterfall, work out how many reach each tier, the overall fill rate, the blended eCPM and the revenue per 1,000 requests.
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Lessons in this course
- Impressions per Daily User: Sessions, Ad Opportunities, Show Rate & Caps Locked
- Fill Rate & eCPM by Market: Revenue = Impressions × eCPM ÷ 1,000 Locked
- Banner, Interstitial, Rewarded: Blended eCPM and Revenue Mix Locked
- A Simplified Waterfall: Floor Prices, Fill per Tier and the Blended Result Locked
- Ads vs Retention: Interstitial Frequency and Lifetime Ad Revenue Locked
- Rewarded Video: Views, Completion and What a Reward Is Worth Locked
- Hybrid ARPDAU: Ads + In-App Purchases and the Remove-Ads Price Locked
- The Ad Revenue Dashboard: Totals by Format and Month, Payout Dates & the Chart Locked