Hybrid ARPDAU: Ads + In-App Purchases and the Remove-Ads Price
This lesson is part of the course
In this lesson
You combine a fictional month of ad and purchase revenue into ARPDAU per user-day, net of a store fee, and find the price at which a remove-ads purchase pays for the ads the buyer will no longer see.
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Lessons in this course
- Impressions per Daily User: Sessions, Ad Opportunities, Show Rate & Caps Locked
- Fill Rate & eCPM by Market: Revenue = Impressions × eCPM ÷ 1,000 Locked
- Banner, Interstitial, Rewarded: Blended eCPM and Revenue Mix Locked
- A Simplified Waterfall: Floor Prices, Fill per Tier and the Blended Result Locked
- Ads vs Retention: Interstitial Frequency and Lifetime Ad Revenue Locked
- Rewarded Video: Views, Completion and What a Reward Is Worth Locked
- Hybrid ARPDAU: Ads + In-App Purchases and the Remove-Ads Price Locked
- The Ad Revenue Dashboard: Totals by Format and Month, Payout Dates & the Chart Locked