Scaling the House: Price Levels & Gross Potential
This lesson is part of the course
In this lesson
You put a face price on every section, calculate the gross potential of the show, the weighted average ticket price and find the section that carries the most money.
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Lessons in this course
- Venue Manifest: Capacity by Section, Kills, Holds, Comps & Sellable Seats Locked
- Scaling the House: Price Levels & Gross Potential Locked
- Sales Pace: Cumulative Ticket Sales vs Target & Tickets per Day Needed Locked
- Early-Bird & Tier Switching: Which Tier Is on Sale Now? Locked
- Dynamic Pricing: Demand Index & Bounded Price Changes Locked
- Ticket Fees: Service, Facility & Payment Fees and Net to Promoter Locked
- No-Shows, Scanned Attendance & F&B Revenue per Head Locked
- Settlement: Guarantee vs Percentage Deal & Break-even Tickets Locked