Seasonality: Monthly Demand, Staff Hours and Marketing Spend per Booking
This lesson is part of the course
In this lesson
You turn a year of bookings into a seasonal index, compare the marketing spend per booking in a quiet and a busy month, plan the game-master hours of the peak month and chart the year.
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Lessons in this course
- Slots per Day: Game Length, Reset Time and Opening Hours Locked
- Occupancy by Slot: Bookings by Weekday and Time Band, Revenue per Available Slot Locked
- Group Pricing: Price per Person by Group Size, Minimum Charges and Revenue per Player Locked
- Staffing: Game Masters per Concurrent Game and Staff Cost per Game Locked
- No-Shows & Deposits: No-Show Rates, Deposit Rules and Revenue Protected Locked
- Add-Ons & Corporate Bookings: Attach Rates, Margins and Profit per Booking Locked
- Seasonality: Monthly Demand, Staff Hours and Marketing Spend per Booking Locked
- New-Room Case: Build Cost, Expected Bookings, Payback and NPV Locked