Member vs Non-Member Spend and Selection Bias
This lesson is part of the course
In this lesson
You compare members with non-members, see why the raw gap overstates the program's effect, and measure the true uplift with a before/after test against look-alike customers.
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Lessons in this course
- Earn and Burn: What a Point Is Worth Locked
- Points Liability and Breakage Locked
- What the Program Costs per Member Locked
- Member vs Non-Member Spend and Selection Bias Locked
- Tier Qualification and Tier Mix Locked
- The Redemption Curve over Time Locked
- Program ROI: Incremental Margin vs Cost Locked
- Changing the Earn Rate: A Scenario Model Locked