Program ROI: Incremental Margin vs Cost
This lesson is part of the course
In this lesson
You calculate the program's ROI twice, with the raw member gap and with the matched-test uplift, and find the break-even extra spend per member.
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Lessons in this course
- Earn and Burn: What a Point Is Worth Locked
- Points Liability and Breakage Locked
- What the Program Costs per Member Locked
- Member vs Non-Member Spend and Selection Bias Locked
- Tier Qualification and Tier Mix Locked
- The Redemption Curve over Time Locked
- Program ROI: Incremental Margin vs Cost Locked
- Changing the Earn Rate: A Scenario Model Locked