Agency P&L & Pipeline: Monthly Retainer Revenue, Won vs Lost, Cash After Payroll & a Chart
This lesson is part of the course
In this lesson
You roll the monthly retainer revenue forward from clients won and lost, find the cash left after payroll and other costs, measure half-year MRR growth and chart won vs lost revenue.
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Lessons in this course
- Retainer Packages: Deliverables, Hours, Cost Rates & Package Prices Locked
- Scope Creep: Planned vs Actual Hours, Effective Hourly Rates & Over-Scope Clients Locked
- Ad-Spend Management Fees: Percentage Bands, Minimum Fees, Tiers & Fee vs Hours Locked
- Contractors & White-Label Work: Outsourced Cost, Margin vs Markup & Make or Buy Locked
- Client Profitability: Profit per Client, Margin %, Ranking & the Bottom Accounts Locked
- Client Churn & Lifetime: Monthly Churn, Average Lifetime, Lifetime Profit & Payback Locked
- Account Capacity: Hours per Manager, Utilisation, Accounts per Person & the Hiring Trigger Locked
- Agency P&L & Pipeline: Monthly Retainer Revenue, Won vs Lost, Cash After Payroll & a Chart Locked