Client Profitability: Profit per Client, Margin %, Ranking & the Bottom Accounts
This lesson is part of the course
In this lesson
You calculate the Q3 profit and margin of every client, rank them, and colour the accounts that miss the target margin.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- Retainer Packages: Deliverables, Hours, Cost Rates & Package Prices Locked
- Scope Creep: Planned vs Actual Hours, Effective Hourly Rates & Over-Scope Clients Locked
- Ad-Spend Management Fees: Percentage Bands, Minimum Fees, Tiers & Fee vs Hours Locked
- Contractors & White-Label Work: Outsourced Cost, Margin vs Markup & Make or Buy Locked
- Client Profitability: Profit per Client, Margin %, Ranking & the Bottom Accounts Locked
- Client Churn & Lifetime: Monthly Churn, Average Lifetime, Lifetime Profit & Payback Locked
- Account Capacity: Hours per Manager, Utilisation, Accounts per Person & the Hiring Trigger Locked
- Agency P&L & Pipeline: Monthly Retainer Revenue, Won vs Lost, Cash After Payroll & a Chart Locked