Client Churn & Lifetime: Monthly Churn, Average Lifetime, Lifetime Profit & Payback
This lesson is part of the course
In this lesson
You measure a year of client losses as a pooled monthly churn rate, turn it into an average client lifetime and lifetime gross profit, and work out how many months it takes to earn back the cost of winning a client.
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Lessons in this course
- Retainer Packages: Deliverables, Hours, Cost Rates & Package Prices Locked
- Scope Creep: Planned vs Actual Hours, Effective Hourly Rates & Over-Scope Clients Locked
- Ad-Spend Management Fees: Percentage Bands, Minimum Fees, Tiers & Fee vs Hours Locked
- Contractors & White-Label Work: Outsourced Cost, Margin vs Markup & Make or Buy Locked
- Client Profitability: Profit per Client, Margin %, Ranking & the Bottom Accounts Locked
- Client Churn & Lifetime: Monthly Churn, Average Lifetime, Lifetime Profit & Payback Locked
- Account Capacity: Hours per Manager, Utilisation, Accounts per Person & the Hiring Trigger Locked
- Agency P&L & Pipeline: Monthly Retainer Revenue, Won vs Lost, Cash After Payroll & a Chart Locked