Retainer Packages: Deliverables, Hours, Cost Rates & Package Prices
This lesson is part of the course
In this lesson
You turn three retainer packages into monthly hours, cost and a price at the target margin, round the price up to a clean figure and look up what each client pays.
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Lessons in this course
- Retainer Packages: Deliverables, Hours, Cost Rates & Package Prices Locked
- Scope Creep: Planned vs Actual Hours, Effective Hourly Rates & Over-Scope Clients Locked
- Ad-Spend Management Fees: Percentage Bands, Minimum Fees, Tiers & Fee vs Hours Locked
- Contractors & White-Label Work: Outsourced Cost, Margin vs Markup & Make or Buy Locked
- Client Profitability: Profit per Client, Margin %, Ranking & the Bottom Accounts Locked
- Client Churn & Lifetime: Monthly Churn, Average Lifetime, Lifetime Profit & Payback Locked
- Account Capacity: Hours per Manager, Utilisation, Accounts per Person & the Hiring Trigger Locked
- Agency P&L & Pipeline: Monthly Retainer Revenue, Won vs Lost, Cash After Payroll & a Chart Locked