Budget Reallocation: Same Money, More Sales
This lesson is part of the course
In this lesson
You move budget from saturated Search to Social without changing the total, measure the gain in sales and profit, and find the best shift in a scenario grid.
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Lessons in this course
- Exploring Weekly Sales vs. Media Spend Locked
- Adstock: How Advertising Carries Over Locked
- Diminishing Returns: The Saturation Curve Locked
- Fitting the Model: Regression with LINEST Locked
- Decomposition: Base vs. Channel Contributions Locked
- ROI and Marginal ROI per Channel Locked
- Budget Reallocation: Same Money, More Sales Locked
- Multi-Touch Attribution Rules on a Path Table Locked