ROI and Marginal ROI per Channel
This lesson is part of the course
In this lesson
You calculate ROAS, ROI, marginal ROAS and marginal ROI for TV, Search and Social and see that the best average channel is not where the next dollar should go.
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Lessons in this course
- Exploring Weekly Sales vs. Media Spend Locked
- Adstock: How Advertising Carries Over Locked
- Diminishing Returns: The Saturation Curve Locked
- Fitting the Model: Regression with LINEST Locked
- Decomposition: Base vs. Channel Contributions Locked
- ROI and Marginal ROI per Channel Locked
- Budget Reallocation: Same Money, More Sales Locked
- Multi-Touch Attribution Rules on a Path Table Locked