Exploring Weekly Sales vs. Media Spend
This lesson is part of the course
In this lesson
You explore 16 weeks of Larkspur Tea Co. sales and spend: total spend, the channel mix, correlations, a TV on/off comparison and a combo chart.
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Lessons in this course
- Exploring Weekly Sales vs. Media Spend Locked
- Adstock: How Advertising Carries Over Locked
- Diminishing Returns: The Saturation Curve Locked
- Fitting the Model: Regression with LINEST Locked
- Decomposition: Base vs. Channel Contributions Locked
- ROI and Marginal ROI per Channel Locked
- Budget Reallocation: Same Money, More Sales Locked
- Multi-Touch Attribution Rules on a Path Table Locked