Decomposition: Base vs. Channel Contributions
This lesson is part of the course
In this lesson
You split every week's modelled sales into base, TV, Search and Social, total the contributions and show them in a stacked column chart.
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Lessons in this course
- Exploring Weekly Sales vs. Media Spend Locked
- Adstock: How Advertising Carries Over Locked
- Diminishing Returns: The Saturation Curve Locked
- Fitting the Model: Regression with LINEST Locked
- Decomposition: Base vs. Channel Contributions Locked
- ROI and Marginal ROI per Channel Locked
- Budget Reallocation: Same Money, More Sales Locked
- Multi-Touch Attribution Rules on a Path Table Locked