LTV of Referred vs Non-Referred Users
This lesson is part of the course
In this lesson
You estimate the lifetime value of Strideway subscribers from each channel and compare LTV with CAC, to see what a referred subscriber is really worth.
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Lessons in this course
- The Referral Funnel: Participation and Invites Locked
- How Referred Users Convert and Stay Locked
- Viral Coefficient and Cycle Time Locked
- Referral CAC vs Paid CAC Locked
- Reward Design: Single-Sided vs Double-Sided Locked
- LTV of Referred vs Non-Referred Users Locked
- Reward Budget and Break-Even Reward Size Locked
- Fraud Rules: Self-Referrals and Shared Devices Locked