Reward Design: Single-Sided vs Double-Sided
This lesson is part of the course
In this lesson
You compare five reward designs from Strideway's split test: how many paid referrals each brings, what the rewards cost and which design leaves the most value.
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Lessons in this course
- The Referral Funnel: Participation and Invites Locked
- How Referred Users Convert and Stay Locked
- Viral Coefficient and Cycle Time Locked
- Referral CAC vs Paid CAC Locked
- Reward Design: Single-Sided vs Double-Sided Locked
- LTV of Referred vs Non-Referred Users Locked
- Reward Budget and Break-Even Reward Size Locked
- Fraud Rules: Self-Referrals and Shared Devices Locked