Referral CAC vs Paid CAC
This lesson is part of the course
In this lesson
You add up everything Strideway's referral program costs, including rewards to cheaters and the tools, and compare the referral CAC with the paid-ads CAC.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- The Referral Funnel: Participation and Invites Locked
- How Referred Users Convert and Stay Locked
- Viral Coefficient and Cycle Time Locked
- Referral CAC vs Paid CAC Locked
- Reward Design: Single-Sided vs Double-Sided Locked
- LTV of Referred vs Non-Referred Users Locked
- Reward Budget and Break-Even Reward Size Locked
- Fraud Rules: Self-Referrals and Shared Devices Locked