Campaign ROI and Cost per Dollar Raised by Channel
This lesson is part of the course
In this lesson
You compare six fundraising channels on net revenue, ROI, cost per dollar raised and cost per new donor, and find the cheapest way to acquire donors.
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Lessons in this course
- Donor Counts and Retention: New, Retained, Lapsed, Reactivated Locked
- Gift Size Distribution and the Median Gift Locked
- RFM Scoring for Donors Locked
- Donor Lifetime Value from Retention Locked
- Campaign ROI and Cost per Dollar Raised by Channel Locked
- Recurring Giving and Monthly Donor Attrition Locked
- Upgrade and Downgrade Analysis with Gift Change Bands Locked
- Gain/Loss Report: Where the Donor Dollars Went Locked