RFM Scoring for Donors
This lesson is part of the course
In this lesson
You score 15 donors on recency, frequency and monetary value with fixed fundraising thresholds and pick the donors for a personal thank-you call before the year-end appeal.
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Lessons in this course
- Donor Counts and Retention: New, Retained, Lapsed, Reactivated Locked
- Gift Size Distribution and the Median Gift Locked
- RFM Scoring for Donors Locked
- Donor Lifetime Value from Retention Locked
- Campaign ROI and Cost per Dollar Raised by Channel Locked
- Recurring Giving and Monthly Donor Attrition Locked
- Upgrade and Downgrade Analysis with Gift Change Bands Locked
- Gain/Loss Report: Where the Donor Dollars Went Locked