Upgrade and Downgrade Analysis with Gift Change Bands
This lesson is part of the course
In this lesson
You measure the gift change of 16 donors, put each into Upgrade, Same, Downgrade, Lapsed or New with thresholds kept in cells, and total donors and dollars per band.
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Lessons in this course
- Donor Counts and Retention: New, Retained, Lapsed, Reactivated Locked
- Gift Size Distribution and the Median Gift Locked
- RFM Scoring for Donors Locked
- Donor Lifetime Value from Retention Locked
- Campaign ROI and Cost per Dollar Raised by Channel Locked
- Recurring Giving and Monthly Donor Attrition Locked
- Upgrade and Downgrade Analysis with Gift Change Bands Locked
- Gain/Loss Report: Where the Donor Dollars Went Locked