Donor Lifetime Value from Retention
This lesson is part of the course
In this lesson
You model what one new donor is worth over five years with two retention rates, gift growth and discounting, and compare it with the cost of acquiring the donor.
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Lessons in this course
- Donor Counts and Retention: New, Retained, Lapsed, Reactivated Locked
- Gift Size Distribution and the Median Gift Locked
- RFM Scoring for Donors Locked
- Donor Lifetime Value from Retention Locked
- Campaign ROI and Cost per Dollar Raised by Channel Locked
- Recurring Giving and Monthly Donor Attrition Locked
- Upgrade and Downgrade Analysis with Gift Change Bands Locked
- Gain/Loss Report: Where the Donor Dollars Went Locked