Donor Counts and Retention: New, Retained, Lapsed, Reactivated
This lesson is part of the course
In this lesson
You classify 20 donors of Brightwater Food Bank by their giving history, count each group and calculate the donor retention rate and the net change in donors.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- Donor Counts and Retention: New, Retained, Lapsed, Reactivated Locked
- Gift Size Distribution and the Median Gift Locked
- RFM Scoring for Donors Locked
- Donor Lifetime Value from Retention Locked
- Campaign ROI and Cost per Dollar Raised by Channel Locked
- Recurring Giving and Monthly Donor Attrition Locked
- Upgrade and Downgrade Analysis with Gift Change Bands Locked
- Gain/Loss Report: Where the Donor Dollars Went Locked